When TechnoMomma started off in the computer business 12 years ago, my mission was not only to get a home computer in every household but to educate people on how to use them. This was a mighty big task then. I focused on families, students and older people in my family, community, and the local area.
The other part of my business was assisting small businesses with their computers and small networks. Helping with business processes, using the right equipment and software to help them be successful—all included in a wide range of small businesses. Consultants, real estate agents, psychologist, small storefronts, printers, mailbox businesses—I had a pretty extensive list.
I focused on training: teaching the use of their computers in their businesses and finding the processes for success. I am so good that I pretty much taught myself right out of a job. Now, I have friends who are experts in their own right.
After a bit of time off for travel and reflection, I am back. In my travels I found so many small businesses not maximizing the usage of mobile or smart phone power. My focus now is to assist small business into getting more of their local traffic by using power internet search engines and mobile & smart phone technology. Tall order but it can be done. I have spent a great deal of time working on how to get this done.
The idea was sparked after a drive home. On the way we became hungry, so instead of waiting till we got home, I pulled out the old smartphone and began looking for the best steak restaurant in the area. The smartphone’s gps found right where I was at and I was able to search in the local area and bring up what I needed. I got directions right from where I was on the freeway to their front door and also found a coupon for a discount. We had a great meal but on the ride home, I began to wonder if I could find any of the other local businesses on the phone.
I could only find some of them, and their pages where not optimized for my smartphone, there were no reviews, or they didn’t show up at the top of the search, or the address was wrong….
So here I am with the rebirth of TechnoMomma to help again: this time with local mobile marketing. Can you be found in your local market, 5-mile range from your front door? If someone with a smartphone—or even a user at a nearby home—searched for your specific kind of business, are you in the top 3 responses on any search engine?